This
Master New Media article is on making your content become more visible
on the major search engines by writing good and effective headlines for the
web. Please let me know if my post title got you to read at least this
far.... I know when I write, at times but not all of the time, I will
use words and/or phrases so maybe my text will show up in a search engine
result. Will doing this get me more traffiic, that's saying that
I have some already. I doubt it but I think I have
something to say and maybe someone else will find it
useful. I'll take all the pointers I can get.
The article has seven "rules" you need to use to write good title for the web
and two tests to verify the quality of the title.
The seven rules are pretty good but too long to re-post (so go
read them) but I'll re-post the two tests here.
How to test and verify the quality of your title.
- Go to the three major search engines and type the title(s) you would
like to use. Verify the quantity, quality, and relevance of
the articles that come up when searching for your new potential title.
Evaluate whether your title is good by looking at the type of content it
brings up. In areas where there is lack of content little or no relevant
content may come up, but in areas where there is already a significant amount
of publicly available content, you will be able to see if there are already
articles with similar or identical titles and how you could differentiate
yourself from those.
- Google test n°2. Verify if AdSense ads do appear. If they do appear
and are of great relevance to the topic you are covering, then you have
written a good one. If Google ads don't appear it may mean that your title is
OK, but it is either too specific, long, not clearly expressing a specific
topic/theme. Or it simply means that you have done a bad job of it. It's hard
to say. What you want rather to avoid, is the view of Google ads coming up but
with content clearly not relevant to your topic/theme. That is clearly a sign
not to go with the selected title, as it maybe ambiguous, badly worded or
interpreted in completely other ways from what the ones you had intended
to.