We just signed up for a Borders Rewards account to accumulate dollars and get discounts, etc..  They encourage you to register on-line to get a special 25% off coupon.  I registered and quickly got an e-mail with the coupon.  A couple of days later I get another e-mail letting me know that we earned a "personal shopping day" because we've spent more than $50 in March.  I logged into our account today and saw this message

How could it have "come to their attention"?  They never asked me to reply to any of the messages they sent.  I got both e-mails just fine but never displayed any of the images.  I guess phishers and spammers aren't the only ones who use images in an e-mail to know that they've got a valid e-mail address.  I guess it's OK but I found it funny.

* Post title is from the song "In the Belly of the Whale" by The Newsboys